If you want someone to donate money, give a major gift, a bequest, or provide sponsorship dollars for an event or service, it is paramount that you ask them using simple, concise, everyday language that they will understand and respond to.
Get to the point quick smart – don’t try and educate a prospect with industry speak and jargon or boggle them with your latest service provision manifesto because they don’t have the time or interest on the first approach.
Spell out the benefits of becoming involved – both for your prospect and for your cause. If you take the time to build and nurture an ongoing relationship with your prospect, you’ll successfully educate them over time.
Remember, successful fundraising is built on successful language, so make sure what you write is emotive, inspiring, factual and, understandable!
Not sure how to do this? Call me!
